Explore the ACG Education Universe with Weekly Picks by Co-Editors
The ACG Education Universe is a robust online educational library featuring video presentations from ACG’s national and regional meetings.
To help guide you through the wealth of content available FREE to ACG members, each week Co-Editors Philip O. Katz, MD, FACG, and David T. Rubin, MD, FACG, select a video to highlight. The focus is on clinically relevant topics that delve into issues you see commonly as well as practice management insights to enhance your success.
To earn CME for watching this video, below are detailed instructions on how to access credit, but if you prefer just to review the video without earning CME, an open-access link is provided.
THIS WEEK: Reed B. Hogan, II, MD, GI Associates and Endoscopy Center
Promoting Your GI Practice Through Innovative Marketing Techniques
In this presentation from the 2015 ACG Practice Management Course, Dr. Hogan explains how to recognize the value of direct and specific consumer marketing and how it can translate into a return on investment (ROI) of money spent. Dr. Hogan identifies practical marketing initiatives that focus on direct marketing to patients and referring physicians that emphasize the quality and value of the practice.
Watch and listen HERE.
No CME is available for this video.