ACG and NASPGHAN have forged a new partnership to extend the reach and enhance the impact of the #DiversityinGI social media campaign launched by ACG in April, while increasing visibility of and promoting diversity and inclusion in gastroenterology for both adult and pediatric practitioners.

Both ACG and NASPGHAN recognize that the GI workforce is not as diverse as the patients we serve, which has an impact on patient care. Our organizations are committed to working together to build on the success and enthusiasm for the #DiversityinGI campaign launched in April, thanks to the leadership of ACG’s Dr. Darrell Gray and Dr. Sophie Balzora. A priority of our partnership is to engage the new class of first-year GI fellows-in-training and to extend our messages to medical students, residents, and even high school students, as they consider career opportunities.

Why #DiversityinGI Matters

ACG and NASPGHAN aim to enrich the professional GI community by positioning diversity and inclusion as a priority for both organizations, particularly by showcasing our GI healthcare professionals from underrepresented groups.

All ACG and NASPGHAN members are invited to post images of our diverse and thriving GI field! Make sure to tag @AmCollegeGastro and @NASPGHAN in your posts.

ACG and NASPGHAN Objectives

•          motivate students and postgraduate trainees who aspire to a career in the GI field,

•          enrich the pipeline of trainees and providers from underrepresented populations, and

•          promote diversity and inclusion in the GI field through an organized, collective campaign.

Key Audiences:

•          GI Trainees

•          Medical students

•          Non-physician aspiring healthcare providers interested in careers in medicine and health care

If you don’t have a Twitter account, feel free to reach out to mediaonly[at]gi.org if you’d like to set one up so we can offer some personal assistance, or check out ACG’s “Social Media 101” flyer from ACG 2018 with some pointers.

How to Get Involved in the #DiversityinGI Campaign

So what do we need from ACG and NASPGHAN members? To disseminate the message! All ACG and NASPGHAN members are invited to post images of our diverse and thriving GI field! Make sure to tag @AmCollegeGastro and @NASPGHAN in your posts.

•          Use #DiversityinGI in your tweets, Facebook posts, or any other of your professional social media outlets

•          Incorporate the campaign graphics in your posts (see below for link to downloadable graphics including a printable for use for social media posts)

•          Promote social sharing of photos of how you creatively envision diversity and inclusion – it can go beyond medicine! Think of diversity in terms of experience, interests, backgrounds and the like that you would feel comfortable otherwise sharing on your professional page

•          Promote social sharing of photos w/other ACG members that support the objectives and goals behind the campaign #DiversityinGI

•          Social sharing of articles about the benefits of diversity and inclusion in medicine

•          Other hashtags that can help garner attention to the #DiversityinGI campaign:

  • #MedTwitter
  • #MedStudentTwitter
  • #womeninmedicine
  • #blackmeninmedicine
  • #womeninSTEM
  • #womentowatch
  • #latinasinmedicine
  • #diversityinmedicine
  • #whatdoctorslooklike

•          Capitalize on trends in Twitter hashtags (i.e., #MotivationMonday, #TuesdayThoughts, etc.) to capture attention

•          Be sure to tag @AmCollegeGastro and @NASPGHAN in your posts!

For ACGFor NASPGHAN
Sunanda V. Kane, MD, MSPH, FACG
Mayo Clinic
ACG President
Karen F. Murray, MD
Cleveland Clinic
NASPGHAN President
Sophie Balzora, MD, FACG
NYU Langone Medical Center
Chair, ACG Public Relations Cmte
James E. Heubi, MD
Cincinnati Children’s Hospital Medical Center
Darrell M. Gray, II, MD, MPH, FACG
The Ohio State University Wexner Medical Ctr
ACG Minority Affairs & Cultural Diversity Cmte
Benjamin D. Gold, MD, FACG
GI Care for Kids, Atlanta, GA
NASPGHAN President-Elect
Valeria Cohran, MD
Lurie Children’s Hospital
Conrad R. Cole, MD, MPH, MSc
Cincinnati Children’s Hospital Medical Center
Gitit Tomer, MD
Montefiore Medical Center
NASPGHAN Professional Development Cmte
Rina Sanghavi, MD, MBA
UT Southwestern Medical Center
Children’s Health System

Download Campaign Graphics