*EMBARGOED All research presented at the 2019 ACG Annual Scientific Meeting and Postgraduate Course is strictly embargoed until Monday, October 28, 2019, at 8:00 am CDT.

Erin Peterson
Erin Peterson

P2061 When Crime Does Pay: How a Stolen Colon Went Viral and Raised Global Screening Awareness

Author Insight from Erin Peterson, Colon Cancer Coalition

What’s new here and important for clinicians?

Social media is a viable way to reach a wide range of people with the message of colorectal cancer screening. A celebrity spokesperson is not needed to drive the message.

What do patients need to know?

Patients have the power to make a difference in the screening rates. Tongue-in-cheek humor can reach individuals who may be unreachable through traditional. Don’t be afraid to use that humor.

Read the Abstract

Stolen Colon Tweet

Author Contact
Erin Peterson, Colon Cancer Coalition
erin [at] coloncancercoalition [dot] org

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