*EMBARGOED All research presented at the 2019 ACG Annual Scientific Meeting and Postgraduate Course is strictly embargoed until Monday, October 28, 2019, at 8:00 am CDT.
P2061 When Crime Does Pay: How a Stolen Colon Went Viral and Raised Global Screening Awareness
Author Insight from Erin Peterson, Colon Cancer Coalition
What’s new here and important for clinicians?
Social media is a viable way to reach a wide range of people with the message of colorectal cancer screening. A celebrity spokesperson is not needed to drive the message.
What do patients need to know?
Patients have the power to make a difference in the screening rates. Tongue-in-cheek humor can reach individuals who may be unreachable through traditional. Don’t be afraid to use that humor.
Erin Peterson, Colon Cancer Coalition
erin [at] coloncancercoalition [dot] org
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