Social media concept with speech bubbles on smartphoneIn the competitive and ever-changing healthcare landscape you can’t afford not to understand how social media can work for you–and the pitfalls to avoid.

  • Does the very mention of social media make you feel a bit behind the times or completely in the dark about just how online networks like Twitter, Facebook, and LinkedIn could possibly help your practice and your professional life?
  • Do you see your competition on Google+ and rack your brain or drive your staff bonkers trying to figure out how your practice can have more visibility online when a patient searches for gastroenterologists in your area?
  • And what about those doctor rating rates?  Do they keep you awake at night or make you cringe?
  • Do you feel completely powerless over your online reputation or your lack of any presence in the digital world?
  • Are you afraid of social media because you don’t understand the various platforms, networks, lingo or “rules” of engagement?”

If you answered YES to one or more of these questions, then don’t miss this exciting, educational and helpful breakfast session at ACG 2014:

GIs in the Digital Age – The Power of Social Media

Led by three of your colleagues who are putting social media to work for their practice, this session will give you the information you need to determine what, if any, social media tools are right for you and will arm you with vital insight and tips so you can use these online tools to your best advantage.

When: Monday Breakfast Session A – October 20, 2014  6:30am – 7:45 am

Where: ACG 2014  Pennsylvania Convention Center – Philadelphia

Moderator: Ryan Madanick, MD


To Socialize or Not to Socialize: The Pros & Cons of Social Media Sites – Ryan Madanick, focuses on the threats to professionalism that involvement in social media poses and how these threats can be minimized; you will learn how to monitor and manage your own digital footprint.

Reputation Management: How to Use Your Online Brand to Bring in New Patients – Kenneth Brown, MD, will explain how social media can improve patient care and how your online brand can be used to bring in new patients.

Case Studies in Social Media: Dos and Dont’s – David T. Rubin, MD, FACG, will provide “best practice” advice for using social media and selecting the appropriate platform.

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Dr. David T. Rubin

“This session will hold something unique for all members, whether they are naïve to social media or are experienced users. We guarantee that all will come away with new information about protecting their professional identities online and promoting their practice and communicating effectively with patients, colleagues and others. It’ll be a fresh look at an exploding area in our field, and a not-to-be-missed event!

David T. Rubin, MD, Professor of Medicine, Chief, Section of Gastroenterology, Hepatology, and Nutrition University of Chicago Medicine



View ACG 2014 Preliminary Program and Register Now